Noodoll

The first Noodoll was born in the imagination of our founder, Yiying, while studying at art school in London. Inspired by the shapes of the noodles and rice of her native Taiwan, Yiying created a character called Noodoll, which started life as an illustration in a story, before leaping off the page and into plush toy form. The stories this little character inspired in Yiying’s imagination, and the joy they brought, gave her the idea to create some friends for him. She named the company in his honour, and so the Noodoll journey began.