The clothing and apparel brand Fuguku stepped into the Indonesian fashion scene in 2022, creating a lasting first impression with its signature Fugu bag. True to its name, Fuguku philosophy and designs drew inspiration from the puffer fish, which the Japanese called “fugu”: the spikes, the dots, the ability to adapt quickly to the environment and expand itself when necessary. The suffix “-ku” – which indicates possession in Indonesian language – emphasize our aim to create products that can adapt to various individuals so each person can wear Fuguku in their way, style it with playfulness and creativity.