Business to Brand - Fiona Killackey

Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand – not just a business.

Anyone can start a business, but how do you develop it into a brand? In this practical guide – the follow-up to the hugely successful business book, Passion. Purpose. Profit. – award-winning author, business coach and podcaster Fiona Killackey (of My Daily Business) shows you how to transform your business into a brand your customers can truly connect with. Whether you are just starting out or are decades into your business journey, you will learn the essential frameworks for moving your audience from simply transacting with your business to being transformed by your brand.

From product development to positioning, visual identity to values, team building to tone of voice, you'll have a clear understanding of where you're going and exactly how you'll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energised and excited about your future.

About the Author

Fiona Killackey is the founder of My Daily Business Coach, which offers online education, business coaching, creative ideation and consulting.
Fiona's work is all about helping business owners (and their teams) structure their offerings, culture, systems and marketing in a way that reduces stress while increasing profit, purpose and passion. Her clients include Audible, Australia Post, Etsy and The Design Files. Prior to starting her business, Fiona was Head of Marketing at MIMCO (Country Road Group), and before that worked as Audience Engagement Manager at Portable Studios, where she consulted to brands such as Porsche.

Between 2009 and 2013 she lived in London, leading Open University's MBA program and working at Amazon UK, where she headed up the entire Kitchen & Home category (8 million products). Fiona is a regular speaker on the subjects of small business, brand, marketing and business structure.